How Fitzgerald Bros. Gets Festive With Operation Santa Claus

How Fitzgerald Bros. Gets Festive With Operation Santa Claus

Supporting local is a cornerstone of our business here at Fitzgerald Brothers Beverages, and one of our favorite programs to participate in that gives back to the community is with Operation Santa Claus. Learn all about how kids in need in our area can be “adopted” each year at Christmastime!

toys on table

Operation Santa Claus: Bringing Kids In Need Exactly What They Want

Operation Santa Claus is a volunteer-driven organization that has delivered food, new clothes, and new toys to children in Warren, Washington, Northern Saratoga, and parts of Essex and Hamilton Counties since 1974. Gifts are provided for infants and kids up to the age of 18.

When a child is “adopted,” they can request what they’d like, and the unwrapped gift is delivered to the parents, so they can wrap it themselves. Roughly 2,500 kids receive gifts locally each year.

According to the Operation Santa Claus Facebook page, the program intends to raise the self-esteem of underprivileged kids, who no longer need to avoid the question, “What did you get for Christmas?”

Fitzgerald employees and toys to be donated

How Fitzgerald Bros. Beverages & Other Local Businesses Get In On the Giving

Fitzgerald Bros. Beverages “adopts” 75-100 kids each year for the program, and other local businesses contribute as well. Walmart donates wrapping paper, tape, batteries, and other items that parents might need for gift wrapping.

WCKM (98.5FM) partners with the organization, putting out public service announcements with the age and gender of the child, along with a description of what they’re hoping for, such as, a 4-year-old girl looking for a Paw Patrol Playset, or a 9-year-old boy hoping for Fortnite items.

How You Can Help

Interested in playing St. Nick for some local kids this year? You can learn more about how to volunteer or donate at They’re also having an online Charity Ball on December 11, 2021!

Fitzgerald Bros

Fitzgerald Bros